Let me share an interesting observation.. Last week we were shopping for household items. One floor cleaner was priced at much higher for smaller quantity (650 ml) than the larger quantity (1,000 ml) in terms of unit price. This was absolutely shocking. Normally this practice is observed in the food items which looks like is now getting extended to other non food household items as well, though it is wrong in any way.
The idea is that consumer should be aware of such malpractices and as far as possible to raise their voice either through :
- Vote with your purchase: Purchasing only large packet of the same items so that a message should go the manufacturers that profiteering at the expense of the customer is not possible.
- Wake up Consumer: It is imperative that consumer should disseminate this knowledge about companies malpractices to fellow consumer through social media and discussion.
Imagine you are buying this through online website, where it would be difficult to compare prices of each and every items available in pack of different weights. It is much easier to compare them side by side in a physical store. Imagine what a pricing power we are offering in an on line environment to the merchant.
Today environment is such that corporate world is out there to enrich themselves at any cost. This is one such illustration where they are out there to fleece consumers. Please understand that this is also adding to already high retail inflation to the society. It is high time that consumers should realize and act judiciously to show companies that they will not allow such malpractices to persist.
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